Team SCA In Global Sailing Race to Strengthen Awareness of SCA

 - InPort       Race Kicks off the Volvo Ocean Race, October 4   

October 02, 2014 04:15 AM Eastern Daylight Time

STOCKHOLM--(BUSINESS WIRE)--SCA (STO:SCAA)(STO:SCAB) is continuing its journey as a leading global       hygiene and forest products company to boost awareness of the Group as       the company behind strong customer and consumer brands such as TENA,       Tork, Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. Team SCA       in the Volvo Ocean Race plays a great role in this journey.   

      Team SCA, the first female team in over a decade, will start its       participation in the Volvo Ocean Race with the first InPort Race on       October 4 in Alicante, Spain. Prince Carl Philip of Sweden and SCA’s       President and CEO Jan Johansson will join the Team on board. As of today       SCA will also be opening its Pavilion to further increase awareness of       SCA and meet with consumers, customers and other key stakeholders.   

“Many consumers today want to know the company behind the products and       brands that they buy and use. This race is a unique global platform to       increase awareness of SCA and to connect SCA to its customer and       consumer brands, such as TENA, Tork, Libero, Libresse, Lotus, Nosotras,       Saba, Tempo and Vinda” says Joséphine Edwall-Björklund, Senior Vice       President Group Function Communication, SCA.   

      Several Team SCA activities will form part of the Pavilion experience       including:   

      Amazing Women Everywhere Starting today, SCA launches a global       storytelling mosaic to celebrate amazing women. The mosaic will include       images and stories of inspiring women from across the globe. For every       image/story uploaded to the mosaic, SCA will make a donation to WWF.       Visit

“No Ordinary Women” is a unique four-episode television series about       Team SCA as they prepare to take on the tough nine-month,       round-the-world offshore marathon, the Volvo Ocean Race. The series,       which will be broadcasted in more than 30 countries, is produced by the       television production company Strix Television. Watch the trailer (   

      InPort Race – The InPort Race is a short race held at each stopover as       close as possible to land so that the public can watch the battle       between the Volvo Ocean 65s. During the InPort Races, the teams are       allowed to have guests join them on board. For Saturday’s race in       Alicante, Prince Carl Philip of Sweden will join the team onboard.   

      SCA Pavilion – SCA’s Pavilion is located in the Volvo Ocean Race       village. The Pavilion, which will follow the race around the world, is       approximately 580 square meters and consists of a triangular, two-storey       structure. The exterior design has a strong link to the design of the       boat, while the interior allows visitors to explore SCA – as a leading       global hygiene and forest products company – its customer and consumer       brands, story and values. Guests will also have the opportunity to get       to know the amazing women of Team SCA through a number of interactive       features.      

      Team SCA App – There are several ways to follow Team SCA on this       nine-month journey around the world. The Team SCA App provides the       latest news and images from the Race. It also contains information about       SCA as well as other exciting features. The App is available through the       App Store (       You can also follow the team at       and via our social media channels.   

      SCA is a leading global hygiene and forest products company. The Group       develops and produces sustainable personal care, tissue and forest       products. Sales are conducted in about 100 countries under many strong       brands, including the leading global brands TENA and Tork, and regional       brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and       Vinda. As Europe’s largest private forest owner, SCA places considerable       emphasis on sustainable forest management. The Group has about 44,000       employees. Sales in 2013 amounted to approximately SEK 93bn (EUR       10.7bn). SCA was founded in 1929, has its headquarters in Stockholm,       Sweden, and is listed on NASDAQ OMX Stockholm. For more information,       visit   

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      SCA Karl Stoltz Media Relations Manager +46 8 788 51 55 or Elisabeth       Lennhede Communications specialist +46 8 788 51 98